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Based on the fundamental concept of continuously improving and balancing social, environmental and economic performance across the value chain, Sustainability is simply, a better way to make a bigger profit.

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The COVID Covenant: Going big is the price of admission Gil Friend Mon, 09/21/2020 - 01:00

The world (well, most of it) attacked COVID-19 as if it were a true global emergency: with extraordinary speed, scale and scope. With real collaboration and a healthy dose of courage, some gutsy decisions were made both in government and business. Getting billions of people to don masks, allocating trillions of dollars and putting massive human safety nets in place around the globe in record time is no task for the faint of heart.

Yet we haven’t responded to other planetary catastrophes with the same speed, scale, scope and coordination. This year’s Climate Week commitments notwithstanding, we haven’t shown the same guts and drive on climate as on COVID.

But what if we did? That is the challenge posed by the COVID Covenant.

Take climate change — in the grand scheme, a far greater and decidedly more existential emergency than the current pandemic. While some targets have been set, some progress made and some portion of the public enrolled, the world has not become galvanized to meet it.

This is a threat we know will affect billions of people and displace hundreds of millions more through sea-level rise, desertification and other disastrous impacts by the time our children are grown.

The stakes are high. There is no room here for laggards. We need to shift the whole game, raise the level of ambition, move that needle.

We could talk about why we haven’t acted, but the real question is about what we will do going forward: How will we provoke the world into attacking carbon as it has the virus?

And climate is not the only major threat we face. The social infrastructure that has left many millions without access to healthcare in the middle of a major pandemic certainly threatens global stability. Inequality and injustice are worldwide disasters as well. These are all global issues that underpin all of the United Nations Sustainable Development Goals, and they are all soluble. Yet our planetary response to them has been tepid at best.

Going big

The COVID Covenant was created to kick the world into overdrive, to accept no less than the huge, unprecedented commitments required to deal with these issues, to make what seemed impossible, possible. In short: to go big.

Developed by a cadre of sustainable business veterans, the COVID Covenant represents an all-in community of influential business leaders, municipal leaders and individuals who — after a long, deep breath — have committed to doing far more, far faster than they ever believed they could, and to turn on the sirens and the flashing lights for others while they’re doing it.

Each has committed to the COVID Covenant. They have declared they are going big. That’s the price of admission.

The COVID Covenant

I solemnly commit to do what is necessary, at the speed, scale and scope that is necessary, to ensure we don’t go back to a broken system — an overheating, divided, unequal world — and build a resilient, equitable, healthy world in its place.

Before the ink is dry on this Covenant, I will begin creating economic, social and governmental change at speed, scale and scope. I will practice, and advocate for, unprecedented levels of collaboration and I will mobile mobilize my organization(s), city, company and others in my circle of influence to do the same.

We know what a real emergency response looks like now, what it feels like — the immediacy and urgency of it. And still, when this pandemic eventually ends, will most organizations return to their pre-coronavirus goals, such as to reduce emissions by 20 percent in five years, say, or to be carbon neutral by 2050? Will they continue with health care and wages as usual? Or will they go big, to get it done now?Demand and lobby hard to ensure everyone has health care, and for a far more equitable wage structure? Will they catalyze others to do the same?

If, as the Intergovernmental Panel on Climate Change says, we have a maximum of eight years of carbon left in our 1.5 degree Celsius carbon budget, then a goal of neutrality 30 or 40 years from now no longer looks like leadership. Like heroism. Like going big. Instead, it looks like thinking small.

If — or more likely, when — the next pandemic hits, or Florida is underwater, or California is burning, or whatever the next disruption is — can we afford to have millions of people in food lines within a few days of a shutdown, or for millions to lose their jobs or not be able to access health care?

The stakes are high. There is no room here for laggards. We need to shift the whole game, raise the level of ambition, move that needle.

If the COVID Covenant can get those who are crawling toward progress to walk instead, if it can get the walkers to start jogging and the joggers to sprint, then we have a chance. (Those already sprinting? Time to turn on the jets — let’s see commitments that make Microsoft’s aim to remove all the carbon it has ever generated look like last year’s news.)

The world has progressed — a bit — on climate. A few short years ago, climate targets were not science-based, and carbon-neutral commitments were rare. Most corporations were not reporting to GRI or SASB or thinking about TCFD.

Now, thousands of companies are reporting, hundreds have set science-based targets and many corporations and communities already have committed to neutrality — though, as we’ve noted, their goals are too modest and too slow. The goalposts have moved, but nowhere near fast or far enough.

Further, faster

The message of the COVID Covenant is, "It’s great you say you’ll do this cool thing in 20 or 30 years, but that’s not soon enough. What if you treated it like the emergency it is and committed to getting the job done fast? What would it take for you to do it in 10 years? Five years? Three?"

The COVID Covenant is seeding a community of collaborating competitors, of peers, experts and cheerleaders, sharing best practices, modeling what going big looks like and how to get there, offering feedback and advice, and trumpeting its work to the world.

What this community does and becomes is up to those who commit to it — we’re confident that a group of people and companies whose uniting purpose is to go big will do more than just commit. The community might generate new business relationships among its members, new research or new public-private partnerships.

However the collaboration evolves, it will be a vehicle for greater change and impact — picking up the gauntlet thrown down by the coronavirus, climate change and widening social inequity. 

Those who’ve committed to the COVID Covenant include Andrew Winston, Hunter Lovins, John Izzo, Gil Friend, Daniel Aronson, Catherine Greener, Daniel Kreeger, Amy Larkin, P.J. Simmons and Phil Clawson. 

Read more and make your own commitment here.

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Author: Gil Friend
Posted: September 21, 2020, 8:00 am
Why sustainability professionals should embrace Black Lives Matter Charles Orgbon Mon, 09/21/2020 - 00:45

Long before corporations acknowledged Black Lives Matter, they championed the plights of specific endangered species. Corporate conservation campaigns used phrases such as "Save the [insert your favorite animal]," which have been catchy, effective and oddly similar to the language we’re now using to educate people about the status of Black life in America.

The Disney Conservation Fund protects lions, elephants, chimpanzees and thousands of other species. Ben & Jerry’s brings awareness to declining honeybee populations. Coca-Cola appropriately is the longtime ally of the poster child for climate change, the polar bear.

As a kid, I, too, was influenced by Coca-Cola’s messaging. At just 11, I thought I could stop global warming, so I created a blog with articles urging people, "Save the polar bears." No one challenged me by asking, "What about the tigers? The tigers...matter, too! All endangered species matter."

The fact is, polar bears were (and still are) drowning due to global problems. If we addressed the root causes of those global problems such as reducing our reliance on fossil fuels, in fact, all endangered species would fare better.

The phrase "Black Lives Matter" works similarly to "Save the polar bear," only that Black people are drowning in a sea of systemic racism instead of a rising sea of melting ice.

Want to know how well our society is tackling racial injustice? Look to Black people. If we’re doing good, we’re all doing good.

When someone says something such as "Save the polar bears," they are also indirectly revealing other information about themselves. Perhaps they eat organic, use public transportation, recycle or take military-style showers.

Likewise, when we say "Black Lives Matter" we are actually making a declaration about our belief that injustice somewhere is a threat to justice everywhere. All lives truly matter when those that are the most marginalized matter.

Want to know how well our society is tackling climate change? Look to polar bears. If they’re doing good, we’re doing good.

Want to know how well our society is tackling racial injustice? Look to Black people. If we’re doing good, we’re all doing good.

I spend a lot of time thinking about how white people are just awakening to the systemic racism that continues to thrive in every aspect of American life and how this systemic racism continues to affect me daily. If so many people have gone so long without acknowledging the reality that people of color experience every day, it’s not surprising that these issues have gone on for so long.

Watershed moment

Sometimes a watershed moment is needed to bring attention to a crisis. After all, no one cared about polar bears until Mt. Pinatubo’s 1991 volcanic eruption, which greatly influenced our scientific understanding of anthropogenic global warming and its impacts on arctic life. The catastrophic event was one of the most significant watershed moments for climate activism.

Now, the Black Lives Matter movement is amid a watershed moment. White people are awakening from their own hibernation and acknowledging that, yes, as the statistics suggest, racism still exists.

For example, Black people and white people breathe different air. Black people are exposed to about 1.5 times more particulate matter than white people. Give more than just a cursory glance to Marvin Gaye’s "Mercy Mercy Me (The Ecology)" and you’ll discover its truisms: "Poison is the wind that blows from the north and south and east." Researchers have found that toxic chemical exposure is linked to race: minority populations have higher levels of benzene and other dangerous aromatic chemical exposure. Lead poisoning also disproportionately affects people of color in the U.S., especially Black people.

A careful examination of our nation’s statistics reveals myriad racial disparities. The polarity of experiences is startling. This influenced many well-intentioned white people to examine numerous situations and ask, "Is racial bias truly at play here?"

I challenge that that’s not the question we must ask when we live in a world with such disparate statistics for communities of color. It’s much more powerful to ask, "How is racial bias at play here?"

Those who fail to confront how racial bias is often at play attempt to live in a colorblind world that does not exist.

When tipping service workers, when selecting your next dentist, when making employment decisions, when raising children, seriously consider that the world is not colorblind. And to create a more equitable world, we have to fight more aggressively to counteract the evil that already exists.

This is what it means to be anti-racist, or as the National Museum of African American History and Culture counsels, "Make frequent, consistent and equitable choices to be conscious about race and racism and take actions to end racial inequities in our daily lives."

So, what can allies do?

Step 1: Take out a sticky note.

Step 2: Write out the words ANTI-RACIST.

Step 3: Put it on your laptop monitor and do the work. It’s a daily practice to filter your thoughts, communication and decisions through an anti-racist lens.

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Author: Charles Orgbon
Posted: September 21, 2020, 7:45 am
ESG investments: Exponential potential or surfing one wave? Terry F. Yosie Mon, 09/21/2020 - 00:30

Amidst four concurrent crises — health, economic, race relations and climate — one stand-out 2020 development has been the rebound of major stock markets and, particularly, the growing performance and prominence of environment, social and governance (ESG) traded funds.

ESG portfolios not only have outperformed traditional financial assets this year, but also a data analysis prepared by Morningstar, a financial advisory research firm, concluded that almost 60 percent of sustainable investments delivered higher returns than comparable funds over the past decade. Morningstar also found that ESG funds have greater longevity than non-ESG portfolios. About 77 percent of ESG funds that existed 10 years ago are presently available, whereas only 46 percent of traditional investment vehicles maintain that survivorship.

These developments raise two overriding questions: what factors have converged to catapult ESG portfolios into the front rows of investment strategy, and what challenges can transform (for better or worse) ESG fund performance in the future?

ESG investing has made important strides in the past decade and possesses significant momentum to expand its reach into the broader economy.

ESG’s arrival at the Big Dance

Since the rebound from the 2007-08 financial crisis, it would have taken a singularly motivated unwise investor to lose money in U.S. equity markets. ESG investors were not unwise. Several sets of factors converged to make these funds an even better bet than the S&P 500, Dow Jones or NASDAQ exchanges that covered a broad array of individual equities, mutual funds or indexed portfolios. These factors include:

  • Less risk and volatility. ESG asset managers and their customers generally prefer a longer-term planning horizon than many of their traditional competitors whose reliance upon program trading or other methods result in more frequent turnover in holdings. In retrospect, it also turned out that ESG portfolios contained less financial risk because they had more accurately identified risks from climate change and considered other variables — such as resilience — for which no accepted risk methodology exists. The response to the international COVID-19 pandemic has become a de facto surrogate to measure corporate resilience and has previewed the economic and societal chaos that is increasingly expected to arrive from accelerating climate change. For investors, ESG portfolios have provided a welcome shelter in the storm and a more profitable one at that.
     
  • A declining investment rationale for fossil fuels. What was once a trend is now a rout. ESG asset managers, closely attuned to climate-related risks, recognized the receding value of first coal, and now, petroleum investments that are in the midst of an historic decline. Prior to the 2007-08 financial crash, ExxonMobil enjoyed a market capitalization in excess of $500 billion. By 2016 (and accounting for the rebound from that crash), it stood at about $400 billion. Today, it is $159 billion even as overall equity valuations reach historic highs. Asset write-offs from the oil sector continue to mount and include BP’s write-down of $17.5 billion and Total’s cancellation of $9.3 billion in Canadian oil sands assets. By virtually any established financial metric — net income, capital expenditures, earnings per share — petroleum companies are shrinking. As an industry group, energy is one of the smallest sectors in the S&P 500.
     
  • Convergence of transparency and governance. While there are frequent complaints about the lack of robust financial metrics to evaluate ESG investment opportunities, the fact is one of growing convergence around some critical reporting measures. For climate change, these include the information obtained from companies adhering to the Task Force on Climate-related Financial Disclosures (TCFD) that provide for voluntary and more consistent financial risk reporting. CDP is widely respected among asset managers, and there is growing interest in the efforts of the Global Reporting Initiative-Sustainability Accounting Standards Board to arrive at a simpler, sector-specific, financially relevant set of performance metrics. Governance expectations also have accelerated as more financial firms seek not only fuller disclosure but understanding of actual plans to achieve an impact through, as one example, Scopes 1, 2 and 3 reductions within specific time frames.
     
  • Collaboration among financial asset management firms. No longer is it necessary for nuns organized through the Sisters of St. Francis or the Interfaith Center on Corporate Responsibility to maintain their lonely vigil to persuade management of their social and environmental concerns. In recent years, their cause has been transformed by the world’s largest asset management firms that have the added advantage of being very large investors in the companies whose practices they wish to change. These organizations — including BlackRock, BNP Paribas Asset Management, CalPERS and UBS Asset Management — generally have no difficulty in meeting with CEOs or, more recently, obtaining increasingly large support for the shareholder resolutions they support. Most significant, in the aftermath of the 2015 Paris Climate Accord, these firms increasingly collaborate through organizations such as Climate Action 100+, known as CA100+ (which presently has more than 450 investor members with over $40 trillion in assets), Ceres and the Asia Investor Group on Climate Change. Their climate change action agenda includes setting an emissions reduction target, disclosing climate-related financial risks through the TCFD reporting framework and ensuring that corporate boards are appropriately constituted to focus upon and deliver climate results. In reflecting on this evolution, long-time sustainability investor John Streur of Calvert Research & Management wrote, "We need to spend more of our engagement time pressing for change, as opposed to asking for disclosure."

Disrupting and being disrupted — the road ahead

The ESG investment movement has every reason to be optimistic in the short term. There is growing investor and stakeholder momentum for the goals of expanded disclosure, improved corporate governance and measurable plans and impacts, especially for climate change. There is significant expansion in the staff sizes and expertise that better enable firms with ESG portfolios to evaluate financial risks. And their financial performance continues to impress.

What could go wrong, come up short or require adaptation? Several factors bear a closer scrutiny.

  • ESG’s value proposition is principally based on de-risking assets. This is too limited a value proposition to meet future needs. For example, ESG data does not reveal much insight for identifying research and development priorities, product innovation opportunities or effective branding and marketing strategies. As Brown University professor Cary Krosinsky has commented, "ESG data doesn’t tell you the most important thing: who will win the race" in future business competition and success for the long-term. In short, is ESG investment too disconnected from the very purpose of an enterprise — to innovate new products, gain customers and make money over time through business development?
     
  • As ESG investment goes mainstream, it will face new challenges and risks. A current advantage that ESG managers possess is that their decisions focus more on pure-play outcomes such as de-risking companies from climate change or other sustainability challenges. As more traditional investment firms acquire or expand ESG capabilities, more complexity will enter into investment decisions to reconcile clients' needs or manage the trade-offs between ESG performance measures and those applied through shareholder value driven outcomes (earnings per share, quarterly financial reporting). Aligning expectations concerning executive compensation, independence of directors and future investment opportunities are major unresolved issues between ESG and traditional investment practitioners.
     
  • To be more impactful, the composition of ESG portfolios will need to change. Currently, ESG funds are dominated by equities, but significant capital is invested in other sectors such as bonds, exchange traded funds (ETFs) and real estate. The methodology for evaluating these asset classes will need to be modified from that applied to the assessment of equities. At the same time, ESG funds are heavily weighted in ownership of technology stocks, particularly the so-called FAANG companies — Facebook, Amazon, Apple, Netflix and Google — in addition to Microsoft. A number of these firms have inadequate data security and privacy protections, weak corporate governance and poor business ethics. The long-term wisdom of piling so many investment eggs into a single sector basket, combined with the multiple ESG problems of current technology portfolios, challenges ESG asset firms to become more transparent about their own evaluation criteria and decision making about portfolio diversity.
     
  • ESG assessments should assign a higher priority to social issues. The "S" in ESG is the least understood of the three factors, and it will be the most challenging to apply. As diversity, inclusion and equity become a greater focus of corporate sustainability policies and programs, the methodology for their evaluation is the least advanced. In part, this reflects the cultural and racial filter of a largely white and wealthy investor class lagging in its comprehension that race and social justice are material investment criteria. Simultaneously, data on social indicators will be more difficult to collect. Large numbers of companies are reluctant to disclose such information because it will expose gender and racial gaps in pay and promotion and general under-representation of minorities. Again, the technology sector is a major laggard on such issues. More broadly, the collection of social data, especially for racial diversity, is made more difficult as a matter of policy by many governments outside the United States, including in Europe where it is illegal in some countries to collect ethic and racial information. Some ESG investors are beginning to expand their dialogue around these issues, but they are much further behind when compared to their assessments and investment policies on environmental and governance issues.

ESG investing has made important strides in the past decade and possesses significant momentum to expand its reach into the broader economy. Karina Funk, portfolio manager and chair of Sustainable investing at Brown Advisory, sees an approaching convergence between ESG and traditional investment philosophies.

"ESG is a value-add," she noted in a recent conversation. "It provides an expanding array of tools — financial screening, data analysis, issue-specific consultations with companies, proxy voting and an emerging focus on social risks — so that, in five years, ESG will be a standard expectation in asset evaluations. The key will be to focus on all risks facing a company, quantifiable or not, the exposure of business models and identifying what factors are within a company’s control."

Will management listen to ESG investors? Voices as varied as the U.S. Department of Labor and Harvard economics professor Gregory Mankiw are urging company executives and fund managers to tip the scales against what they consider to be economically risky and materially irrelevant ESG factors.

In re-asserting the primacy of shareholder value, they remind us that voice of Milton Friedman still echoes from the crypt even as it grows fainter within the rapid humming of today’s marketplace and changing society.

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Author: Terry F. Yosie
Posted: September 21, 2020, 7:30 am
Partnership is key for InterContinental Hotels Group’s circularity goals

InterContinental Hotels Group, which has tens of thousands of properties currently in operation or development, has a large footprint. But did you know that many of its properties are run by third parties? That makes working toward sustainability goals challenging, according to Catherine Dolton, vice president of global corporate responsibility at the company.

“It’s all about influencing those third parties to make changes,” she said.

Still, it's striving toward big goals. Earlier in 2020, the hotels group set science-based targets to address its water and waste impacts, as well as how it works with the communities in which is operates. And it’s started working in partnership with other companies to try to reach its circular economy goals.

“We do have the power to make a difference,” Dolton said. “It’s not just about collaboration outside the industry. We also work with out peers through the International Tourism Partnership.”

Shana Rappaport, vice president and executive director of VERGE at GreenBiz Group, interviewed Catherine Dolton, vice president of global corporate responsibility at InterContinental Hotels Group, during Circularity 20, which took place August 25-27, 2020. View archived videos from the conference here.

Deonna Anderson Fri, 09/18/2020 - 16:34
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Posted: September 18, 2020, 11:34 pm
UPS is aiming to be better, not bigger

When Carol Tomé joined UPS as the company’s CEO on June 1, 2020, she put a stake in the ground around social justice and equity.

“We announced actions to address the racial and social justice challenges facing communities here in the U.S. and around the globe,” said Suzanne Lindsay Walker, chief sustainability officer at UPS, noting an internal equity task force and legislative advocacy. “It’s a huge focus area for us and one that I’m excited to continue and see where we go.”

Related to the circular economy, Walker said UPS has an important role to play in enabling it through its own operations and its customers’ circular strategies. 

John Davies, vice president and senior analyst at GreenBiz, interviewed Suzanne Lindsay Walker, chief sustainability officer at UPS, during Circularity 20, which took place August 25-27, 2020. View archived videos from the conference here.

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