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Purposely Profitable : Embedding Sustainability into the DNA of Food Processing and Other Businesses

Purposely Profitable : Embedding Sustainability into the DNA of Food Processing and Other Businesses

Competing and winning in today’s competitive marketplace requires a strategy that includes sustainability. Business leaders who embrace it and convey a strong sense of purpose behind their strategy are propelling their organizations into revenue-increasing, cost-reducing outcomes.

About the Book
‘Purposely Profitable: Embedding Sustainability into the DNA of Food Processing and other Businesses’ provides a proven, step-by-step methodology for integrating sustainability into the strategic plan to develop a strategy that is sustainable and aligned to a greater purpose..

This book notably includes the following:

A primer on Sustainability that defines Sustainable Business and presents the Business Case for Sustainability
What is an organizational purpose and why is it so important I today’s competitive marketplace.
Step by step instructions, supported by a case study, for developing each component of the strategic plan (Purpose, Vision, Strategic Pillars, KPI’s, Goals, Programs Action Plans, and Tactical Execution)
A suite of tools and resources to support the development and execution of the strategic plan

Intended Audience
Scientists and managers in the global food supply chain, sustainability professionals, researchers, students, regulators, executives and business owners will come to learn and understand a powerful system for developing a strategy that is sustainable in order to maximize organizational performance.

Press + Recognition
We are happy to note that ‘Purposely Profitable’ was featured as a hot new release this month on Amazon and ranked in the top 40 for its category!

An excerpt was also published by Green Biz in anticipation for the book launch.

What some companies miss about sustainability @greenintentions https://t.co/eRyy9U9iD1 pic.twitter.com/MGElclX1xl
— Joel Makower (@makower) May 21, 2016

About the author
Brett Wills is President of Green Enterprise Movement Inc.; Director Sustainability of HPS Inc, and Professor at Seneca College

Key Focuses
Sustainability, Strategy, Strategic Planning, Purpose Driven, Organizations, Embedding Sustainability, Strategy Execution, Corporate Social Responsibility, Environmental Sustainability, Key Performance Indicators, Strategy Alignment

By Brett Wills|June 6th, 2016|News, Publication|Comments Off

The benefits of working with online influencers

Here are 8 reasons why you should work with online influencers: http://t.co/rC9dhixeta #sustainability #Toronto pic.twitter.com/QiZ1LgY7v6
— Brett Wills (@greenintentions) November 17, 2014

By Brett Wills|October 25th, 2015|News|Comments Off

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TURN OVER A NEW LEAF IN 2015

TURN OVER A NEW LEAF IN 2015

Are you looking to reduce utility costs, increase operational efficiency, attract/retain/engage employees, drive innovation and create new business opportunities?
GEM can deliver sustainability solutions that drive real business benefits.
Speak to us today about how GEM can help lead you through a more sustainable strategy for the future as well as with key findings from studies and help you plan how to leverage this information to enhance your company’s sustainability story to drive greater brand value.

Sustainability: A Better Way To A Bigger Profit!

Based on the fundamental concept of continuously improving social, environmental and economic performance across the value chain, Sustainability is simply, a better way to make a bigger profit.
While organizations have attended to Social and Environmental performance for decades, it is traditionally economic performance that drives strategy and decision making. Sustainability offers a revolutionary business model by including social and environmental factors in the strategy and decision making process to maximize organizational performance and produce superior profits.

Building A Strategy That Is Sustainable
An organization without a strategy is like a ship without a rudder, the outcome is unpredictable and left to chance. In today’s economy, are you willing to leave your business to chance? Competing and winning in today’s economy not only requires a strategy, but one that includes sustainability. Even with a strategy, many organizations mistakingly ignore tenants of sustainability or develop a side strategy for Sustainability that is separate from the business strategy and fail to realize optimal results.

GEM’S proven, dynamic methodology provides organizations the ability to develop an integrated strategy. By combining strategy with sustainability, GEM coaches organizations to produce a Strategy that is Sustainable. Based on proven models such as the Rockefeller Habits and CERES Sustainability Roadmap, this powerful approach maximizes social, […]

By Brett Wills|January 7th, 2015|News, Sustainability|Comments Off

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Strategies that will most effectively drive cities to achieve deep carbon-reduction goals

Strategies that will most effectively drive cities to achieve deep carbon-reduction goals

VERGE City Summit 2014 convened a select group of city, corporate, and NGO partner leaders to discuss strategies that will most effectively drive cities to achieve deep carbon-reduction goals.

Home to more than half of the world’s population, cities are top contributors to growing greenhouse emissions. On the bright side, this means that cities can (and will) play a key role in taking a stance against climate change.

In the following article, City Summit participant Greg Kats points out 7 actionable ways for cites to make scalable impacts. You can check out his ideas here: http://grn.bz/1oRvUhK

1. Adopt cool roof, green roof and solar harvesting strategies

2. Integrate smart-building platforms with existing systems

3. Enter into long-term agreements to buy new renewable energy

4. Insist that cities’ energy efficiency investments be counted in cap-and-trade programs

5. Measure, count and reduce the CO2 embedded in cities’ buildings and roads

6. Invest in new versions of ancient building products that can reduce or sequester CO2 in buildings

7. Incorporate best-estimate CO2 costs into design and investment decisions

Are you working on or have you heard about any impactful city initiatives to reduce carbon emissions?

By Brett Wills|November 13th, 2014|News|Comments Off

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When It Comes To Food Packaging, What We Don’t Know Could Hurt Us

When It Comes To Food Packaging, What We Don’t Know Could Hurt Us

t’s almost impossible to imagine life without flexible, transparent and water-resistant food packaging, without plastic sandwich bags, cling film or shelves filled with plastic jars, tubs and tubes and durable bags and boxes.

While storing food in containers dates back thousands of years, and food has been sold in bottles since the 1700s and cans since the 1800s, what might be considered the modern age of food packaging began in the 1890s, when crackers were first sold in sealed waxed paper bags inside a paperboard box. Plastics and other synthetics began to appear in the 1920s and ’30s, shortly after chemical companies started experimenting with petroleum-based compounds and pioneering new materials that could be used for household as well as industrial applications.

Fast forward to 2014: Upwards of 6,000 different manufactured substances are now listed by various government agencies as approved for use in food contact materials in the U.S. and Europe — materials that can legally go into consumer food packaging, household and commercial food containers, food processing equipment and other products.

Recent analyses have revealed substantial gaps in what is known about the health and environmental effects of many of these materials and raised questions about the safety of others. A study published this past July found that 175 chemicals used in food contact materials are also recognized by scientists and government agencies as chemicals of concern — chemicals known to have adverse health effects. Another published in December 2013 found that more than 50 percent of food contact materials in the U.S. Food and Drug Administration database of such substances lacked accompanying toxicology information filed with the FDA about the amount people can safely eat. This database is publicly available and searchable, but the database itself doesn’t include toxicology information about […]

By Brett Wills|November 6th, 2014|News|Comments Off

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On The Path To Global Food Security | November 2014

On The Path To Global Food Security | November 2014

A conversation between Monsanto’s CTO Robb Fraley and Seeds Matter Cultivator Matthew Dillon at last week’s VERGE San Francisco brought to light how the future of food relies on seeds.

Feeding the world’s population in the face of climate change is a remarkable challenge and there are innumerable discrepancies as to making it possible. Both Fraley and Dillon are advocates for using technology innovations to improve seeds, but their discussed strategies for doing so were far from similar.

You can learn more about their opposing views and read about the conversation here: http://grn.bz/1sjR6ZY

How do you think technology in seed development can best be used for the future of food?

By Brett Wills|November 6th, 2014|News|Comments Off

Sustainability 101 in Milton, Ontario | April 8th 2014 – 8:30 am

Sustainability 101
A Better Way to Make a Bigger Profit
Increase Revenue ● Cut Costs ● Gain Global Competitiveness

Workshop Objectives
Understand the end game of Sustainability – meeting the needs of today’s generation without
compromising the ability of future generations to meet their own needs.
Become familiar with the common terms, lingo and language of Sustainability
Understand the business case for sustainability and how organizations are strengthening their
long term viability by doing the right thing.
Discuss their ability to participate in driving sustainable change both at home and in the
workplace.
Become familiar with the history of the modern day sustainability movement.
Be able to discuss the leading thinkers and influencers driving this revolution.
Be introduced to the core concepts, tools and techniques being utilized to drive sustainable
change.
Become familiar with various resources available to help guide the journey towards
Sustainability.
This Workshop provides you with some great tools to help gain a better understanding of Sustainability
which can help in getting your organization moving forward to the next step. We welcome your inquiries.
We can be reached at 519 893 6260 or by email at info@hpsinc.ca for more information and to put you in
touch with the facilitators directly.
Engage
Facebook Event: https://www.facebook.com/events/1451590651742945/

Twitter Hashtag: #sustainability101

Brett’s Twitter Handel: @greenintentions
more►
While organizations have attended to Social, Environmental and Economic performance for
decades, it is traditionally economic performance that receives attention. Sustainability is a
revolutionary business model in that it elevates social and environmental performance to the
same level of economic performance, unlocking a vault of hidden opportunities. In other words,
instead of simply focusing on a single bottom line of economic performance, with token social
and environmental initiatives, the sustainable business model focuses on the triple bottom line
of People, Planet and Profits to enhance overall performance.

This half-day, interactive workshop cuts through all the rhetoric and clears the air around
Sustainability. It […]

By Brett Wills|March 8th, 2014|Events, News, Workshop|Comments Off

Embedding Sustainability into Strategy (Webinar) Feb 20th 2014

Course
Date
Price

Embedding Sustainability into Strategy (Webinar)
Location: ON-LINE WORKSHOP

Feb 20, 2014
12:00 – 13:00
35.00 CAD
Earlybird discount expires 2014-02-17

Course Code
SC 107

Duration
1 hour Webinar, 12 noon – 1 pm EST

Lunch & Learn Webinar

Location
ON-Line Webinar

Webinar Description
Practically, embedding sustainability in large, medium and small companies isn’t easy. In this webinar, Brett Wills shares his experience working with companies in numerous Sustainability Consortia across Canada.

This webinar provides participants with a proven model for developing a strategy that embeds sustainability in your operations.

Regardless of your organization’s experience in sustainability or strategic planning, Brett’s simple, powerful approach will enhance your ability to compete, manage risk and increase profitability by improving social, environmental and economic performance across the entire value chain.

Starting with a purpose, developing the vision of a future desired state, and all the way through to tactical execution; this process provides organizations with a roadmap for finding a better way to make a bigger profit.

This session is packed with real life examples and supported by practical tools and resources.

Learning Objectives
In this webinar attendees will:

Examine a proven and dynamic approach to embedding sustainability into organizational strategies.
Understand the steps involved.
Appreciate the importance of an “organizational purpose” to rally around.
Learn why and how to align sustainability (and other initiatives) to drive the business.
Examine how organizations are leveraging this approach to drive performance.
Gain access to practical tools that support the process.

Trainer and Subject Matter Exper

Workshop Leader

Brett Wills
Director, Sustainability
Brett has over 13 years of experience in the Sustainability Arena and first-hand experience leading teams in the implementation of Sustainability and Continuous Improvement initiatives.

Brett is the author of “Green Intentions: Creating a Green Value Stream to Compete and Win” (Productivity Press July 2009).

Brett helps organizations across North America profitably accelerate their journey towards Sustainability. As facilitator of 4 Partners in Project […]

By Brett Wills|February 12th, 2014|Events, News, Workshop|Comments Off

Sustainability Training : SC 170 Sustainable Procurement I

Sustainability Training
Sustainable Procurement I

Below is a list of all courses that are currently open for registration. Click on the course name to proceed.
(more…)

By Brett Wills|October 10th, 2013|Events, News, Workshop|Comments Off