Great sustainable product stories, told well, can generate enormous benefits. That’s why leading global brands have made sustainable products and processes — and the effective communication of their efforts — a high priority.
But telling a sustainability story is rife with risks. Making unsubstantiated claims can damage your brand’s reputation and strain customer loyalty. On the other hand, communicating your sustainability efforts in a credible and compelling way can influence consumer purchase intent and brand perception.
How do you tell your product story effectively?
GEM can guide you with key findings from studies and help you plan how to leverage this information to enhance your company’s sustainability story to drive greater brand value.
Insight GEM has to offer:
- What consumers want to know related to green product claims
- The impact of green product claims on purchase intent
- How consumers view claims that are vague or misleading
