Competing and winning in today’s competitive marketplace requires a strategy that includes sustainability. Business leaders who embrace it and convey a strong sense of purpose behind their strategy are propelling their organizations into revenue-increasing, cost-reducing outcomes.

 

About the Book

‘Purposely Profitable: Embedding Sustainability into the DNA of Food Processing and other Businesses‘ provides a proven, step-by-step methodology for integrating sustainability into the strategic plan to develop a strategy that is sustainable and aligned to a greater purpose..

This book notably includes the following:

  • A primer on Sustainability that defines Sustainable Business and presents the Business Case for Sustainability
  • What is an organizational purpose and why is it so important I today’s competitive marketplace.
  • Step by step instructions, supported by a case study, for developing each component of the strategic plan (Purpose, Vision, Strategic Pillars, KPI’s, Goals, Programs Action Plans, and Tactical Execution)
  • A suite of tools and resources to support the development and execution of the strategic plan

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Intended Audience

Scientists and managers in the global food supply chain, sustainability professionals, researchers, students, regulators, executives and business owners will come to learn and understand a powerful system for developing a strategy that is sustainable in order to maximize organizational performance.

 

Press + Recognition

We are happy to note that ‘Purposely Profitable’ was featured as a hot new release this month on Amazon and ranked in the top 40 for its category!

An excerpt was also published by Green Biz in anticipation for the book launch.

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About the author

Brett Wills is President of Green Enterprise Movement Inc.; Director Sustainability of HPS Inc, and Professor at Seneca College

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Key Focuses

Sustainability, Strategy, Strategic Planning, Purpose Driven, Organizations, Embedding Sustainability, Strategy Execution, Corporate Social Responsibility, Environmental Sustainability, Key Performance Indicators, Strategy Alignment